Become a Brand in Demand

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Sherry Mirshahi-TottenInterview with Placida Acheru and Sherry Mirshahi-Totten 

Topic: “Become a Brand in Demand: Leverage Your Signature Value to Build a More Profitable Platform”

When entrepreneurs undertake a re-branding of their business to help them reach their desired level or are just starting out and want to establish a solid brand, more often than not the first thing they think about is to evaluate their niche.  They figure if they can just get clarity around that, they’ll be able to easily craft a good message (and a great brand). And here is where they’d be making a big mistake
  • Find out the truth about what it takes to build a solid brand
  • The biggest secret to standing out in an overcrowded market
  • Why “niche” doesn’t have to equal sacrifice
  • Three ways to leverage your signature value to get the attention your business deserves




Free Report/Audio: 5 Ways to Attract Clients and JV Partners in 60 Seconds or Less

About Sherry:

Sherry Mirshahi-Totten, founder/CEO of Make Your Brand in Demand, propels legacy-building entrepreneurs who are ready to shift out of being a small business to becoming a powerful Brand in Demand. She’s on a mission to show that it’s not only possible but also very profitable to bring all your passions into your business so it stands out beyond compare. She’s landed international media exposure and mentions in The Chicago Tribune,,, and other outlets.

Branding, marketing, sales and business development are second nature to Sherry thanks to her days in Corporate America. She helped grow and expand leading brands, refined sales processes, and built marketing initiatives for multi-million dollar business giants such as General Mills. But Sherry wanted to find the right fit for all her talents instead of only some of them. She realized entrepreneurship would help her do that while making a bigger impact in the world.

For 8+ years as CEO of Roadmap Career Services, she helped professional women define and express their personal brand to get lucrative jobs in the toughest economies. But, like her current clients, she realized her mission was even bigger.  Sherry saw that branding entrepreneurs would more fully express all of her unique gifts while showing them do the same.  Sherry loves showing the bigger possibilities that await clients when they start being a Brand in Demand!



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